Pre Production - Target Audience

Target Audience

For our production I decided that it was best we looked at the target audience for our music video to better understand the genre that we’ve chosen. We started by looking through similar types of music and videos that had connecting connotations and themes. I also wanted to look at the bands other music videos to follow their style to then correctly promote them as they do follow certain styles and conventions in their music videos. It is a safe assumption to guess that the artists in the video have similar styles to other artist in the charts how ever have more of an american country feel. However there other conventions we might add  to our work might attracted different audiences.

Target audience for Mumford and sons:  

Age: 19-35.
Gender: Male.
Interest: watching films, social media and country music.
Employed: yes.

source:                                                              - secondary research.